ALPHARETTA, GA —6 February 2015— APBA International, Inc., a producer of sports strategy game, has been named a 2014 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer base, recognizes these select businesses and nonprofits for their significant achievements leveraging online marketing tools to engage their customer base and drive success for their organization. APBA is one such exemplary organization.
For 60 years, APBA has been a leader in sports strategy board games. With APBA, the customer is the coach, so the customer makes the call. APBA produces baseball, football, hockey, golf and soccer games, delivering all the drama, strategy and excitement of managing a professional sports team.
“We’re excited to be recognized by Constant Contact for achieving strong marketing results and engaging with our customers,” said Graham Sweeney, vice president of operations and communications, APBA International, Inc. “Constant Contact’s tools have helped us increase our online outreach and provide our customers with regular updates on products and promotions. For decades, our only marketing was through mailing brochures; today, Constant Contact allows us more opportunities to connect with our customers on a steadier basis.”
Constant Contact customers using the company’s online marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following:
- Level of engagement with email campaigns
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“At Constant Contact, our goal is to help small businesses do more business and for these businesses, success with marketing is a huge piece of that puzzle,” said Chris Litster, senior vice president of sales and marketing, Constant Contact. “We’re thrilled to recognize APBA for their commendable achievements in 2014 with this All Star Award.”
About APBA International, Inc.
APBA (App’Bah) Games is the unchallenged king of quality sports entertainment products for realistic game simulation including Baseball, Football, Golf, Hockey and Soccer.
About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
APBA International, Inc.